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Sunday, November 23, 2014
Speculator, NY ,

The Adirondacks Speculator Region Chamber of Commerce recognized Lynne Brown (standing) and the Speculator / Lake Pleasant Garden Club with the 2014 Sarah B. Osborne Award for Community Service during its annual membership dinner May 14. (Photo submitted)

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Chamber hears marketing plans

Monday, May 26, 2014 - Updated: 11:15 PM

By CRISTINE MEIXNER

Editor

OXBOW LAKE -- ROOST has a plan for marketing Hamilton County, including the Speculator region, and has $250,000 to do so.

Jim McKenna of the Regional Office of Sustainable Tourism was the main speaker when the Adirondacks Speculator Region Chamber of Commerce held its annual membership dinner May 14 at The Oxbow Inn here.

McKenna outlined ROOST's methods for marketing, including analytics, and explained how ROOST will go about it.

ROOST has already developed destination master plans for other Adirondack communities, including Saranac Lake, Schroon Lake, Moriah, Ticonderoga, Wilmington and Lake Placid, among others.

Since this is ROOST's first year here, it is focusing on data it has gathered to target specific demographics that would appreciate what the area has to offer, McKenna said.

ROOST, based in Lake Placid, is a not-for-profit corporation and one of only 101 organizations worldwide to be accredited by Destination Marketing Association International. It is responsible for promoting Hamilton County to the leisure travel market.

The County of Hamilton awarded ROOST the 2014 contract to market the county as a tourist destination.

VOLUNTEER CRISIS

Chamber Director Anna Smith recapped 2013, highlighting the chamber's immersion in social media and digital marketing. She also spoke about the area's declining volunteer population, saying, "It is going to start affecting our area events in the future if we don't do something to change the trend."

Lake Pleasant Supervisor Neil McGovern hopes he has the answer. He spoke briefly about the formation of Speculator Piseco Arietta Regional Council (SPARC), an organization dedicated to supporting area events, primarily with manpower at the start. He first revealed the idea in June of 2013 as part of the Speculator & Lake Pleasant Revitalization Plan.

AWARDS MADE

Two annual awards were made during the dinner.

The winner of the Sarah B. Osborne award for Community Service is Lynne Brown and the Speculator / Lake Pleasant Garden Club.

The club, chaired by Brown, is in its seventh year of beautifying the community with gardens and flower barrels. This summer it will tackle expanding the gardens at Speculator Park on Osborne Point following the village's acquisition of additional property there.

The winner of the Business of the Year Award is Jonathan Lane and Charlie Johns Store. Lane has upgraded the Big M supermarket by replacing its freezers and refrigeration units, their compressors and the heating, ventilation and air conditioning system with new, energy efficient "green" units, among other improvements.

The work began in the fall of 2012 and was finished in the spring of 2013.

     

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