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This is one of the ads promoting The Wild Center in New York City. (Photo submitted)


Tupper Lake is all over New York City

Tuesday, July 22, 2014 - Updated: 10:47 AM

TUPPER LAKE -- Millions of commuters are getting a taste of Tupper Lake and the Adirondacks, courtesy of a brand new ad running on subways, buses and signs in and around New York City.

The ad features an image from the Raquette River taken by The Wild Center Trustee Rick Godin a few years ago.

Wild Center Director of Philanthropy Hillarie Logan-Dechene recently attended the governor's Tourism Summit and was approached by an I Love NY staff member who wanted to include the center in their 'Get Outta Town' campaign. I Love NY, the state tourism bureau, launched the campaign last year, encouraging those in New York City to explore other areas of the state.

"Knowing our name is in front of a few million people in a hot bustling city, showing a much cooler, low-key place is quite a contrast," says Executive Director Stephanie Ratcliffe. "Inclusion in this campaign and the exposure to millions of people can only be positive.

"I'm sure when some people think of New York, they think of towering skyscrapers and not moose, but as the campaign shows New York is much more than the city. We are so grateful to I Love New York for featuring The Wild Center and Tupper Lake like this."

Phone calls have already been coming in from people riding the subway who want more information. Visit


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